NPN Wants to Know-Question #1
Archive for the NPN News Category
Rochel Reviews Her iPhone
Photo taken with iPhone. My dog Sugar, the b /w dog on the left, plays with a new friend.
After one week with the iPhone, I’m in love! While in every "relationship" you get the bad with the good, there’s enough great going on with this device, that I can’t believe I ever lived without it. (No, I didn’t camp out to get one…waited til Sunday the 1st to succumb.)
Great features include the touch pad’s ease of use, the email set-up, Safari web browsing (not really THAT slow on the Edge network, but faster with Wi-Fi, for sure). Nifty spell check and magnification of cursor when you need to edit. Feels good in the hand. Easy to use touch keyboard. Used the iPhone for everything while away over the 4th–never even booted up the 17" Powerbook.
Not such great features include no pix messaging–photos can only be emailed. When receiving what’s supposed to be a pix message, you get a goofy text message that says you received a multimedia message and are given a URL, login and password to see the photo. Another drawback is AT&T, since I’ve been a diehard Verizon customer for years–often times the only person in a remote location who gets a signal. At this point, I’m going to keep both services, until I’m convinced that AT&T is reliable.
Here’s a very cool website with all sorts of applications for your iPhone. Have fun!
Custom Photo Libraries
More companies are seeing advantages to creating their own custom photo libraries over using stock. Corporate and association clients say that having their own photo library is the best way to avoid the brand erosion that occurs when a stock image they have used appears in another brand’s promotion. While many clients are already advocates of creating custom photographs as needed, the demand for quick turnaround sometimes forces them to use stock photography–not always a cost effective solution.
Jim Kingsley, Partner/Executive Creative Director of Porter Novelli whose agency was responsible for the Propane Council’s photo library, says, “It’s been a great resource for our client to have easy access to high quality custom photography that’s specific to their brand.”
Besides the Propane Council (see images above), NPN has completed and updated photo libraries for clients that include Fannie Mae, Intelsat and U.S. Department of State.
Click here to view "An Unsolicited Commercial Love Story" illustrating the use of the same stock photo in advertising an escort service, Christian dating site and more.
