NPN Worldwide created custom photographs to help a banking association move away from using stock photography and begin building their own unique image library. Using members of their association as models, twenty-five different photos were produced over two days during a marketing conference. NPN photographer, Jim Sloane and his crew, scouted the locations and planned the shoot in advance working around the conference schedule to make sure the member attendee models wouldn’t miss any important meetings. NPN and the association coordinated with the models ahead of the conference to get model releases signed and let them know what to wear and where to be at what time. The association is actively using the photos and has plans to expand their photo library keeping their image fresh and their brand strong.